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Using New Technology, but Making Money the Old-Fashioned Way
By Adam Ward Out with the old media. In with the new. Traditional media companies are struggling to stay afloat because everybody and everything is online now. All you need to do is generate some...
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An Advertiser’s Guide to Placing Ads in Traditional and Online Media
By Adam Ward If you’ve never advertised your product, service or business before, you might find the world of advertising to be daunting. You have a variety of media to choose from, each with their own...
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Newspaper Ad-Tracking Systems vs. Online Ad-Tracking Systems
By Adam Ward Thanks to the Internet, differentiation between media companies is blurring. Newspaper photographers now shoot video for their websites. Broadcast companies offer classified ads on their...
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Feeling the Pain: Top Ten Frustrations for Advertisers in Affiliate Marketing
By Adam Ward Even for veteran online merchants (the advertisers), marketing products in the affiliate space (also referred to as performance-based marketing) is no walk in the park. Here are the top...
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Affiliate Networks Directory
By Adam Ward I’ve written previously about using affiliate networks to advertise online. Although running ads through multiple networks can compound problems for advertisers, online publishers have...
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Why it is So Hard to Aggregate Tracking Statistics for Affiliate Marketers
By Adam Ward “And it’s so easy, it’s so easy, it’s just so easy, to do the goat dance. Yeah, but it’s so hard, it’s so hard, to love somebody, really love somebody.” -Greg Brown, So Hard If affiliate...
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